The small business owner requires multiple skills to succeed, but marketing represents their toughest challenge. You can learn essential customer acquisition skills without needing a four-year degree. The right courses teach students about methods which create maximum benefits for their business while reducing all expenses.
Social Media Strategy
These courses teach students to execute social media marketing tasks which extend beyond simple photo sharing. The course teaches students to create content calendars while selecting social media platforms which match their target audience and this course teaches students how to convert social media likes into revenue through their brand’s consistent messaging.
Search Engine Optimization (SEO) Basics
SEO is the art of showing up when someone searches for your services on Google. The introductory course teaches students how to conduct keyword research while optimizing their website content. The method represents the most effective technique to obtain sustained website traffic without any promotional expenses.
Email Marketing and Automation
Email remains the most efficient method for generating revenue. Courses in this field teach you how to build a subscriber list and set up “automated” emails—like a welcome message that is sent automatically when someone signs up.
Paid Ad Management (PPC)
People who run Facebook, Instagram or Google ads without expertise will probably lose their money on advertising. The course teaches students to establish advertising budgets while choosing between specific zip code targets and interest group targets to measure advertising success through return on investment calculations.
Content Marketing and Copywriting
Writing words that sell is a specific skill. The copywriting course teaches students how to write effective marketing copy which persuades readers to take desired actions such as making purchases or contacting businesses. The course teaches students to create business stories which will connect with their audience in a meaningful way.
Local Business Marketing (Google Business Profile)
“Local SEO” serves as an essential requirement for all businesses that operate from physical locations. The course teaches students to improve their Google Business Profile which enables their business to appear in the Map Pack. The course teaches students to handle business reviews while adding pictures which will bring in nearby customers.
Video Marketing for Beginners
You don’t need a film crew to succeed with video. The course teaches students to produce “behind-the-scenes” and product demonstration videos through their smartphones. The material teaches students about editing applications which enable them to create professional-looking videos within minutes.
Analytics and Data Tracking
You need to establish measurement abilities before initiating any capacity improvement work. Google Analytics basic training enables users to track their visitor sources while identifying which website sections cause users to exit without making purchases.
Branding and Visual Design
The design course teaches students how to develop a unified visual identity through basic design methods which use Canva software. The course teaches students about color schemes and font styles while teaching them how to design a logo that appears professional on their business cards and website and social media platforms.
Customer Relationship Management (CRM)
Using your memory to manage 500 customer records proves to be impossible. The course teaches students to use CRM software for managing customer data while monitoring sales prospects through all customer contact points.
