Even after its initial popularity Fortnite , a major gaming app ,is back again , so what seems to be the reasons turning it back to public eye.
Massive & Ongoing Collaborations.

With characters and worlds from countless major franchises, Fortnite is still heavily relying on cross-media tie-ins. Adventure Time, Masters of the Universe, and possibly The Office is just one of a few examples of recent and planned collaborations that are increasing awareness and buzz.
Cultural Events & Guest Content.

Once a battle royale ground Fortnite have expanded itself by going beyond and including pop-culture events, original narrative and exclusive experiences connected with TV, Music and movies.
Creative Mode & User-Generated Content Explosion.

Player-made maps and experiences now account for a significant portion of Fortnite’s playtime, making it more than just a shooter. There are hundreds of thousands of unique islands and game types within Fortnite’s ecosystem, and creators get paid real money. Forbes: There are more reasons to log in than just to fight. Streamers and content producers presenting fresh experiences every day, social sharing is on YouTube, Reels, and TikTok is booming.
Strategic Reinvention & Roadmap.

In addition to preserving Fortnite, Epic is actively expanding it into a more comprehensive interactive platform with goals that go beyond battle royale. Concepts such as Games that can be played within Fortnite, Robust monetization of creators, AI experiences and tools that go beyond conventional PVP. Because of all of this, Fortnite is no longer just another seasonal shooter but rather a more permanent “digital space.”
Still Huge Player Base.

With millions of players every day and peaks around significant updates, Fortnite’s player base is still enormous even though it isn’t at its peak anymore.
So why the “Suddenness”?

Going beyond its social and cultural gaming level, Fortnite has intrigued new experiences, significant collaborations and abrupt omnipresence.
Big updates and fresh seasons.

The recent release of new seasonal content which includes crossover events and themed updates have players wanting more . Updates in Simpsons and valentine theme patch have also aroused interest in players. TiK Tok, You tube and gaming feeds updating have also done their part.
Major platform backups

The massive comeback on ios and android after being removed due a legal dispute with Apple have resulted in the new interest among players.
Constant Reinvents

Fortnite have upgraded itself considerably from a mere battle royale game to an entirely different mechanism , weapons and interesting plots in its new season. Partnerships with Marvel, Star wars, anime and real world events wont leave it a monotonous game anymore.